How Channel Partners Can Extend Your Brand
The best way to amplify your message is to empower partners and employees with a rich source of targeted and relevant content they can easily reshare in their own voice to the networks they value.
social media
Send in the Clones? Automating Social Media
From SEO to lead nurturing, businesses are driving toward an automation that takes the human cost–and the human touch–out of the process as much as possible.
How to Succeed with Social Selling
Social Selling about nurturing a shared interest upon which a relationship can be built, not just pursuing your own interest in making quota this month.
Stop Talking About “Social”!
I was talking to a prospect recently about an innovative social media program we’ve been delivering with great success for one of our clients.”That’ll never fly here,” he said, without even getting past the opening line. Why? “The VP who controls the budget is tired of hearing about ‘social’. Can … Read more
Five Reasons Social Media ROI Will Never Die
I’m a big fan of Marshall Kirkpatrick (@marshallk). He’s one of the best voices behind ReadWriteWeb, and one of the few people that delivers consistently good reporting and analysis on social media technology. But Marshall’s recent piece on the supposed death of Social Media ROI really deserves a crushing response. … Read more
In Social Media, Engagement Matters More than Volume
As social media goes mainstream for corporate marketing, far too many marketers are getting caught up in activity metrics rather than value. Klout. Likes. Follows. Retweets. Everything is about volume of engagement, with little if any focus on the value of engagement. Recently I heard a senior executive at a … Read more
The Four Percent Solution for Agile Social Marketing
With technology selection, just adopt this simple truth: You are going to fail. So get it over with as quickly and cheaply as you can. The more time you spend planning some monumental RFP for an overarching social marketing platform, the more costly and crushing your failure will be.
How Facebook’s IPO will Effect LinkedIn
Facebook’s enormous base of users may not be paying for access, and may not be generating enough ad revenue today, but certainly it’s a valuable commodity they’ll figure out how to mine in the future.
Social Media at the Crossroads of Sustainable Capitalism
The driver for business adoption of social media, through collection of online data, is vacillating between the imperative to double down on predatory behavior or to pursue sustainability by connecting more meaningfully with customers.
Social Media Pundits Get Schooled By An Ad Firm
So much of the advertising world is struggling to get social media, and WK/Old Spice/P&G just nailed it.