Tag: social marketing

Enabling Social Marketing for the Channel

Today, SocialRep is launching a new chapter. After years of engineering and product development on social data systems, analytics and curation, we’re bringing all the pieces together in a single platform focused on enabling social marketing for the B2B channel.

As we’ve previewed our solution with analysts over the past few weeks, we’ve heard it called Inbound Channel Marketing, Through-Partner Social Marketing, and Social Channel Marketing. Whatever label you put on it, we’re proud to deliver the first end-to-end platform that enables businesses to empower their partners to engage customers authentically through social media.

One Content Error That Will Get You Banned On LinkedIn

My post? blasting LinkedIn? last week was a long time in coming. I’ve been working with clients for several years, strongly advocating LinkedIn as a powerful tool for engaging customers and prospects. But time after time, I’ve watched marketers get burned by poor planning, poor communication, and poor decision-making at LinkedIn. Last week I focused on? LinkedIn’s seemingly arbitrary decision to wipe out Product Pages, after thousands of companies invested in creating them, only to replace them with “Showcase” pages, which seem like a really cheap imitation of GooglePlus. I now have customers for whom we built Product Pages and championed LinkedIn asking what they should do, and whether or not LinkedIn should still be a part of their content strategy.

The Social Perils of Through Partner Marketing Automation

Successful social marketers offer links to objective content that is relevant to their customers, they offer their own insights on articles they read and share with the community, and they respond to the discussions that are driving engagement without relying on automatic responders.

Rethinking Social Marketing for the Channel

The key to enabling your partners for social marketing is to provide a stream of relevant content that makes it easy for partners to select, personalize and share in a way that helps them authentically build their own voice and brand.

How Do You Measure Partner Performance?

Visibility into partner performance means seeing how partners are marketing, what kinds of reaction they’re getting, what kind of market influence they can generate, and what quality of leads they can produce.

How Channel Partners Can Extend Your Brand

The best way to amplify your message is to empower partners and employees with a rich source of targeted and relevant content they can easily reshare in their own voice to the networks they value.

The Four Percent Solution for Agile Social Marketing

With technology selection, just adopt this simple truth: You are going to fail. So get it over with as quickly and cheaply as you can. The more time you spend planning some monumental RFP for an overarching social marketing platform, the more costly and crushing your failure will be.