Tag: engagement

3 Overused Buzzwords You Should Immediately Stop… Ignoring

In the same way data-mining statisticians will count keywords to identify important trends, buzzwords can be a useful marker of important market signals.

The Pitfalls and Fallacies of Through Partner Marketing

Because Contenders show up differently than Pretenders. Their profiles are different. Their digital body language is different. And when you put the right kinds of enablement programs in front of them, the way they perform is different.

Is it Time to Take Another Look at Google+?

LinkedIn has owned the spotlight for business-oriented social media for a long time. Twitter can be leveraged as a continuing news feed and to engage with thought leaders. Facebook is a great platform to showcase a company’s culture, engage existing customers and advertise products. But LinkedIn is considered the crème de la crème of professional networking, helping professionals craft meaningful business relationships and share content that resonates with prospects. Does anyone even use Google+?

Yes, Google+ is still a relevant platform, and it may become a lot more relevant as frustration grows with LinkedIn noise and increasing spam.

12 Tips for Socializing the Channel

Social media is a significant opportunity for the channel, because it provides a way to attract and empower partners with a new marketing capability, the activity of social marketing can significantly amplify the company’s reach, and the inherent engagement involved in socializing the channel supports better relationships between the company and it’s channel partners.

Does Your Job Depend on Social Media Results?

There’s a dangerous? undercurrent we see developing among channel? marketing organizations? trying to deal with the? confusing landscape of social media options? that can? best be called “Checking Off the Social Media Box.” Everyone knows social media is important, but it’s hard to pin down exactly where it adds the most value, so business objectives get over-simplified to reduce the confusion.

Busting the Gallup Study: “Social Media Myth”

Gallup Myth — Gallup creates it’s own social media myth

The Wall Street Journal released an article Monday hyping a Gallup report on the “Myth of Social Media”. The report and the article are so flawed? it’s an embarrassment to both organizations. Half of the buzz making the rounds this week manages to find the one kernel of blindingly obvious truth in the article, that social media marketing is about quality of engagement, not likes and follows. But many people are blindly retweeting the link-bait title of Gallup’s report, that the influence of social media is a myth, and it’s Gallup’s report that deserves to be busted.?

LinkedIn vs IBM: Who’s the Real Cloud Marketing Contender?

It makes sense for CRM heavy-weights to continue the migration of marketing applications and infrastructure to the cloud, but the real challenge is actual customer engagement. The battlefield is not your CRM system, it’s the platforms and networks where customers are already engaging