If you’re looking for new ideas this year or want to practice spotting trends, try crashing conference exhibit halls. Swimming in raw data is often better at sparking inspiration than any packaged presentation.
To understand why intelligence is qualitatively different than monitoring, and why it’s so valuable, consider the following longitudinal market analysis we just completed.
The driver for business adoption of social media, through collection of online data, is vacillating between the imperative to double down on predatory behavior or to pursue sustainability by connecting more meaningfully with customers.
Focusing relentlessly on growth produces great results for investors, but it doesn’t produce a great product when the market and technology landscape is evolving so rapidly.
A new way to play an old game, and a fascinating look at how social media can affect the balance of power in the fight for control over information—and over the hearts and minds of a society—between governments and civilians.
Dropping in unannounced to online conversations and plaster an ad on the virtual forehead of consumers does not make you a part of anyone’s social circle.
When the care and maintenance of a major software system is resolved through SaaS, it doesn’t mean every problem is solved.