Because Contenders show up differently than Pretenders. Their profiles are different. Their digital body language is different. And when you put the right kinds of enablement programs in front of them, the way they perform is different.
All over the world marketers are exploring ways to use messaging apps for marketing and social selling. Do it well, and you’ll burnish your reputation as a trusted business advisor.
It’s not that marketing has become a conversation more than a pitch, or that companies no longer control their brand message, or that customers trust peers more than manufacturers. All of that is true. But there’s something more fundamental.