Social Media Pundits Get Schooled By An Ad Firm
So much of the advertising world is struggling to get social media, and WK/Old Spice/P&G just nailed it.
Industry Viewpoint
Social Media Challenges the Power of the Pentagon
A new way to play an old game, and a fascinating look at how social media can affect the balance of power in the fight for control over information—and over the hearts and minds of a society—between governments and civilians.
The Complicated Road to Simplicity
When I was growing up my mother had a print of a Picasso painting over her desk. It was an image of a bull, and though I didn’t get it at the time, the technique was quintessentially Picasso. The simplicity to me looked childish. It looked like something I could … Read more
How Marketing will Kill Social Media
Dropping in unannounced to online conversations and plaster an ad on the virtual forehead of consumers does not make you a part of anyone’s social circle.
Blogging the (R)evolution
Today marks a change in SocialRep’s development. We’ve been adding developers to our team, accelerating production, and bringing on new customers from outside our core network.
Beyond the Funnel: the Service in SaaS
When the care and maintenance of a major software system is resolved through SaaS, it doesn’t mean every problem is solved.