Category: Channel Marketing

Marketing in a Time of Extreme Uncertainty: Dos and Dont’s

Talk to your customers, listen more than you speak, share what you learn, be ready to help.

3 Overused Buzzwords You Should Immediately Stop… Ignoring

In the same way data-mining statisticians will count keywords to identify important trends, buzzwords can be a useful marker of important market signals.

The Pitfalls and Fallacies of Through Partner Marketing

Because Contenders show up differently than Pretenders. Their profiles are different. Their digital body language is different. And when you put the right kinds of enablement programs in front of them, the way they perform is different.

Five Channel Partner Enablement Trends for 2016

With cloud migration and softening economic growth, the channel partner landscape remains under pressure. Some partners are positioning to thrive; others are struggling to survive.

Enabling Channel Partners: Data Sheets Don’t Cut it Anymore

The fourth? interview in our webcast series on The Channel’s Biggest Marketing Challenges? is with? ? Carol Meyers,? CMO at Rapid7.? Carol has? a wealth of experience and insights? on channel management, including branding, lead generation, sales support and partner management. We discuss channel partners challenges from the Supplier perspective, including best practices for partner enablement, channel account management, and developing? effective partnerships.

What Partners Want from Channel Marketing Enablement

In this Webcast, we discuss channel challenges from the VAR and Integrator perspective, including best practices for channel marketing enablement and for partners adjusting to cloud disruption.

Incentives are No Longer Enough to Drive Channel Revenue

This webcast interview with Sridhar Ramanathan focuses on the disruption of cloud migration and how it’s impacting channel revenue strategy from incentives to pipeline metrics for measuring channel partner performance.

Are You Investing in the Right Channel Partners?

The first interview in our series on The Channel’s Biggest Marketing Challenges is with? Chris Becwar,? Senior Director of Marketing at? CCI Global Channel Management. Chris is an expert on channel partner enablement, incentives and performance management, and we discuss these topics in the context of all the disruption driven by cloud migration. Which of your partners will? help you? succeed, and which will hold you back? as the market shifts towards everything as a service??

Channel Marketer’s Biggest Challenges: A Webcast Series

Introduction to SocialRep’s webcast series of interviews with leading channel experts on the challenges and best practices for today’s channel marketers.

12 Tips for Socializing the Channel

Social media is a significant opportunity for the channel, because it provides a way to attract and empower partners with a new marketing capability, the activity of social marketing can significantly amplify the company’s reach, and the inherent engagement involved in socializing the channel supports better relationships between the company and it’s channel partners.