The Complicated Road to Simplicity

When I was growing up my mother had a print of a Picasso painting over her desk. It was an image of a bull, and though I didn’t get it at the time, the technique was quintessentially Picasso. The simplicity to me looked childish. It looked like something I could draw myself, and I wondered why anyone would find it remarkable, much less frame it in a place of importance.

Spotting Market Trends First With Social Media

I'm in Boston tomorrow hosting an event at the Microsoft NERD center on social media intelligence with Carol Meyers, our invaluable advisory board member and a true marketing maven. We were planning on an intimate round table with 12-15 local marketers, but registration is now pushing 40, so we're throwing open the doors for a larger discussion.

Social Media Challenges the Power of the Pentagon

For the past several months, a high stakes battle has been playing out online between military and cvilian interests over information about the executon of the Afghan war. A website called Wikileaks, which posts whistleblower data to the public, published a huge cache of leaked Pentagon documents about the Aghan war.

Remembering Maya

I attended the memorial last Saturday of a former employee, a young woman named Maya Machnicova. Memorials are always a reminder of basic truths we tend to ignore, or simply forget, and Maya’s passing in particular has made me think a lot about the subtle ways people impact my life. The push and pull of primary relationships is obvious—parents, spouses, children, business partners—they’re like heavy planets that shift our trajectory whenever they come into orbit. But what about the coworkers we spend a few hours with each day?

Stop Talking About "Social"!

I was talking to a prospect recently about an innovative social media program we've been delivering with great success for one of our clients."That'll never fly here," he said, without even getting past the opening line. Why? "The VP who controls the budget is tired of hearing about 'social'. Can you call it something else?"

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Five Reasons Social Media ROI Will Never Die

I'm a big fan of Marshall Kirkpatrick (@marshallk). He's one of the best voices behind ReadWriteWeb, and one of the few people that delivers consistently good reporting and analysis on social media technology. But Marshall's recent piece on the supposed death of Social Media ROI really deserves a crushing response. Not only is social media ROI decidedly undead, its death shouldn't be longed for by marketers in the first place.

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